Metabolic Maintenance
About
Metabolic Maintenance is a family-owned provider of high-quality, science-based dietary supplements. With a commitment to purity and potency, they offer a wide range of products designed to support optimal health and wellness.
Services
Meta Ads • Creatives
+101%
ROAS
+825%
Revenue
+91%
Conversion rate
The Beginning
Metabolic Maintenance was looking to grow their reach and share the message of high-quality health supplements with the right audience. Partnering with Algofy allowed Metabolic Maintenance to expand their presence across the country and reach more people than ever before with targeted and effective social campaigns.
Our Strategy
We employed a strategy that segments campaigns into prospecting and retargeting, allowing for better budget allocation and tailored messaging for each stage of the marketing funnel. Our approach involved differentiating campaigns and messaging based on specific products and user personas. To ensure maximum effectiveness, we implemented an A/B testing strategy that focuses on variables in messaging, audiences, and placements. By making conscious iterations, we constantly refined our approach to achieve the best results for our client.
Before
After
We focused on testimonials rather than product images and text that highlighted the supplement’s ingredients and benefits.
Before
Women
After
Men
System that works
Data-driven A/B testing was a crucial element in the successful launch of Metabolic Maintenance's first Meta ad campaigns. This approach allowed us to precisely target the right audiences and optimize messaging for each product, leading to an improvement in return on advertising spend (ROAS) of over 100% after a few months from the campaign launch.
