Taylor University
About
Since 1846, Taylor University has been proudly serving as a Christian liberal arts college in Upland, Indiana. They have been ranked in the top 3 Midwest Colleges for over 26 years and is one of the oldest evangelical universities in the country.
Services
SEM, Social
+345%
Leads
-71%
CPL
+275%
Conv. Rate
The Beginning
Taylor University approached Algofy with a limited marketing budget and an urgent need to increase their pool of new student prospects. They had achieved some results managing Search and Social ads on their own, however high lead costs made continuing their digital marketing efforts prohibitive. This resulted in the typical lead generation challenge of increasing lead volume without increasing advertising spend.
Our Strategy
With Taylor, we began by updating tracking systems to glean insights from user behavior. Using this information, we performed a high-level analysis of search terms and built segments on top of performing themes. For the brand’s landing pages, we provided guidance about updates that would maximize impact and drive results. With these optimizations & recommendations, Taylor was able to allocate the budget more efficiently, resulting in higher conversion rates. Our refined social audience targeting and A/B tested ad copy and creatives had a significant role in our customized, data-driven solution for the brand.
Before
After
Before
Women
After
Men
System that works
By fully leveraging the control variables and testing opportunities on Search and Social, we were able to significantly increase lead volume and quality, while simultaneously decreasing the cost per lead, all without increasing the advertising budget.
